Boxing legend Mike Tyson has become a well-known name in the cannabis industry. As the proud owner of a 40-acre weed ranch in California, the former heavyweight champion made his foray into the newly booming marijuana industry.
In 2016, he entered the business and has since created a range of cannabis products.
Moreover, Tyson even partnered with his former rival Evander Holyfield to launch cannabis edibles that pay tribute to their infamous 1997 rematch, where ‘Iron Mike’ infamously bit off a piece of Holyfield’s ear.
However, it looks like the former champion is ready to expand his business into uncharted territories.
Coffeeshop Tyson 2.0: Where coffee meets Tyson’s Legacy in Amsterdam
Expanding his cannabis empire into Europe, Tyson has now embarked on a new venture in the heart of Amsterdam. This comes in the form of an exciting new coffee shop named Coffeeshop Tyson 2.0 which aims to provide visitors with a remarkable experience, combining the world of coffee with Tyson’s unique brand.
Given that Tyson is projected to make $160 million in 2023, this could prove to be a great marketing strategy. With the opportunity to explore the vibrant city and meet the legendary Mike Tyson himself, this giveaway truly offers fans a once-in-a-lifetime experience.